Make Black Friday Brown

Make Black Friday Brown

Virtual Event Virtual Event

November 25 @ 9:00 am 11:00 am PST

Monastics Offer Mindful Alternative to Holiday Shopping Spree

A Culture of Resistance – join the monks and nuns for a moment of togetherness, joy and resistance. Let’s come together and support one another to resist the temptation to get more things, to re-establish our sense of sovereignty and belonging, and to remind ourselves that we are enough and that we do have more than enough conditions to be happy right here in this very moment.

On Black Friday, the day after the U.S. Thanksgiving holiday but also promoted in other countries, many people flock to stores for holiday sales, sometimes pushing and shoving one another to buy the latest electronic gadget or toy.

This rush to spend money is often depicted as a sign of a healthy economy and as an example of holiday spirit. But focusing so much energy and attention on consuming can also water seeds of craving, anger, and anxiety, leaving shoppers feeling empty despite having a carload of gifts to put under the tree. 

“The situation the Earth is in today has been created by unmindful production and unmindful consumption,” Thay writes in his book The World We Have: A Buddhist Approach to Peace and Ecology. “We consume to forget our worries and our anxieties. Tranquilizing ourselves with over-consumption is not the way.”

Brother Phap Dung shared that the topic of Black Friday came up recently during tea on a Lazy Day morning with other monastics at Deer Park Monastery in California, “and the conversation steered toward the culture of our consumerist society and how hard it is to resist it, even in the monastery.”


That’s when the community came up with the idea to offer an alternative to the day, an online mindfulness gathering they’re calling “Make Black Friday Brown,” or Brown Friday in reference to the color of the robes worn by monastics in the international Plum Village community. In Vietnam, brown is the color of the clothing worn by the peasants and country side folks, to represent a life of moderation and simplicity. 



Please Note: Zoom client version 5.2 or higher is required – anyone joining a meeting on your account who does not have Zoom client version 5.2 or higher will be required to update to join the meeting or join through the web client.

Real-time translations will be offered in Spanish, French, and Vietnamese.

Zoom Meeting is Full

If you receive a message that the Zoom meeting is at capacity, then please watch on YouTube below.


The gathering is the spirit of togetherness, largely casual and spontaneous with a little touch of Dharma sharing, singing, and storytelling from monastics and other friends about their journey to the practice, including their experiences around owning and letting go. 

So please, dear friends, find a cozy place, bring a warm cup of tea, and join us for some moments of mindfulness and of having-enough-ness – at the low, low price of free!


7 responses to “Make Black Friday Brown”

  1. Will this be recorded for later viewing? I’m spending the day with family and won’t be able to watch at the scheduled time. Thank you.

    • Yes, we will record it but I will check with the team on whether we will make it available following the event

  2. I definitely will not be shopping, but I have family commitments and would also like to be part of this at another time

  3. Grateful for this creative initiative and alternative. Yes, lets sit together, aware of plentyness we already have, aware also, with compassion, of our brothers and sisters lost in consumption and suffering. May our collective energy illuminate the path to insight and healing, not forgetting that they are us and we are them too.
    Svaha 🙏

  4. Registration was full so I watched on YouTube. Thank you so much for Black Friday Brown. I also agree of the importance of sharing this message with young people. Namaste

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